A personalized social media strategy for business owners
who want to show up online in a way that feels good.

Social Media Strategy

You know social media is good for your business, but creating content doesn’t feel good for you.

You’re putting in effort, but it isn’t translating into sales or supporting your bigger goals yet. What should feel like a natural extension of your business plan feels like an energy-draining task without a meaningful return.

You’re craving a social media strategy designed around you and your audience. One that empowers you to share your work, evolves with you over time, and actually fits into your daily life.

Social Media with intention

Let's get strategic!

I HELP YOU

Social media is meant to support human connection, not an algorithm.

Social media is meant to
support human connection,
not an algorithm.

We all crave human connection, and social media was designed for people to connect with one another.

When that gets lost, it’s easy to feel disconnected from your work and the people you’re trying to reach.

By focusing on community first, you form relationships you genuinely enjoy and attract people who want to be a part of your world and support the work you do.

Most of the social media advice you find online is overly broad and was built for someone in a completely different season of business, with different priorities and capacity than yours.

Your strategy is designed to help you understand why certain things work for you and how you can use them intentionally to reduce your mental load and give you more freedom to show up and grow over time.

I create a social media strategy around you, not best practices or trends.

Social media should be a
fun and natural extension
of your work.

Social media should be a fun and natural extension of your work.

Posting to social media should be an enjoyable experience. It’s an outlet for creative self-expression and a way to stay connected to your industry.

Compared to other forms of marketing, social media has a natural lightness to it, and I encourage clients to loosen the reins and have fun with what they share.

When there’s less pressure, inspiration flows and posting becomes something you look forward to.

Strategy
Timeline

The timeline is client-dependent and determined by completion of onboarding materials and availability for the kickoff call and final walkthrough meeting.

2- 4 Weeks

single
session

Social strategies are most effective when revisited quarterly, but earlier updates can be helpful if something isn’t working on a personal level.

$850.00

multiple
sessions

Multi-Session Options are available for clients who want to revisit and refine their strategy over time, with preferred pricing built in.

Custom Rate

MOCA BUSINESS SERVICES

"Nicki is just overflowing with creativity and passion. She's truly amazing to work with. In our work together, I saw her take a few drastically different brands and create a stunning visual identity for each one. She puts her heart into everything she does. It's obvious that she loves her work and the people she works with. She'll leave you with an easier, more effective social media presence and a smile on your face, guaranteed."

Jess Hershey

Let's get strategic!

My Promise To You

I promise to create a social media strategy that reflects how you already work, what your audience responds to, and what makes sense for your business right now.

You’ll have a clear, comprehensive plan that helps the people you want in your community find you and naturally move closer to working with you.

My goal is to provide you with a framework that supports your business, feels sustainable to maintain, and gives you the confidence to share your work on social media.

Let's get strategic!

Frequently Asked Questions

Is this only for social media?

This strategy is designed specifically for social media, but the clarity it brings often carries over into other areas of your marketing.

Is this beginner-friendly?

Yes! You don’t need to be tech-savvy or “good at social” to benefit.
The strategy is built around your current stage of business, capacity, and goals.

Do you create or post content for me?

No. This offer focuses on strategy, structure, and guidance.
If you’re looking for done-for-you social media management, that’s a separate service.

How long does the process take?

Most strategies are completed within 4 weeks.
The timeline depends on onboarding completion and scheduling for one kickoff call and one final walkthrough meeting.

How is this different from other strategies I’ve tried?

Most strategies focus on what worked for someone else.
This one is built around how you think, how your audience responds, and what you can realistically maintain. It’s grounded in brand and customer psychology, not trends or rigid formulas so that it can evolve with you over time.

What’s not included in this offer?

This offer does not include content creation, caption writing, graphic design, posting, scheduling, or ongoing management.

Get out of your head and into a strategy that works for you.

Let's get strategic!Let's get strategic!

TRUYOU

Social Media Strategy

Social Media with intention

I HELP YOU

priority one

Social media is meant to support human connection, not an algorithm.

Social media is meant to support human connection, not an algorithm.

priority three

priority two

priority one

I create a social media strategy around you, not best practices or trends.

priority three

priority two

priority one

Social media should be a fun and natural extension of your work.

Social media should be a fun and natural extension of your work.

priority three

priority two

what yourStrategy Includes

I use branding and customer psychology to study who you and your audience are, along with everything you’re aspiring for in your business, to create a personalized social media strategy that fits within your lifestyle and feels good for you to maintain.

Content Pillars

Based on industry research, competitor analysis, audience data, and what you enjoy talking about, I define up to 5 content pillars to form the foundation of your social media strategy. Each pillar comes with detailed context, purpose, topic angles, and keywords/hashtags.

Customer-Journey Mapping

Each content pillar is intentionally aligned with the stages of the customer journey—awareness, consideration, decision, and loyalty—and based on the current stage of your business. This keeps your content focused on tangible outcomes that support your business.

Social Media Calendar

Based on your personal goals, challenges, and business needs, I plan out your posting cadence according to the platforms I recommend. It provides structure by showing when and where to post and how to rotate your pillars without locking you into a rigid calendar.

Keyword + Hashtag Bank

Keywords and hashtags are included with each content pillar based on how your audience searches for services like yours. This improves your discoverability and provides you with a fresh set of terms for each post you make without changing how you write.

Tools + Platform Guidance

Strategy Deliverable

You will receive your comprehensive strategy as a clearly organized PDF, plus lifetime access to a video walkthrough explaining how to use it. This gives you a repeatable system for deciding what to post and why, so your content supports lead generation, client conversion, and long-term growth.

1:1 Meeting Walkthrough

We’ll meet for a personal 1:1 walkthrough of your completed social media strategy. I will answer any questions you may have and talk through how to implement the strategy within your business. You’ll leave feeling confident and able to move forward without feeling overwhelmed or unsure.

Timeline

single session

multi-session

StrategyTimeline

The timeline is client-dependent and determined by completion of onboarding materials and availability for the kickoff call and final walkthrough meeting.

2- 4 Weeks

Timeline

Single session

Multi-Session

singlesession

Social strategies are most effective when revisited quarterly, but earlier updates can be helpful if something isn’t working on a personal level.

$850.00

Timeline

single session

multi-session

multiplesessions

Multi-Session Options are available for clients who want to revisit and refine their strategy over time, with preferred pricing built in.

Custom Rate

MOCA BUSINESS SERVICES

Jess Hershey

My Promise To You

My Promise To You

Frequently Asked Questions

Is this only for social media?

This strategy is designed specifically for social media, but the clarity it brings often carries over into other areas of your marketing.

Is this beginner-friendly?

Yes! You don’t need to be tech-savvy or “good at social” to benefit. The strategy is built around your current stage of business, capacity, and goals.

Do you create or post content for me?

No. This offer focuses on strategy, structure, and guidance.If you’re looking for done-for-you social media management, that’s a separate service.

How long does the process take?

Most strategies are completed within 4 weeks.The timeline depends on onboarding completion and scheduling for one kickoff call and one final walkthrough meeting.

How is this different from other strategies I’ve tried?

Most strategies focus on what worked for someone else.This one is built around how *you* think, how your audience responds, and what you can realistically maintain. It’s grounded in brand and customer psychology, not trends or rigid formulas so that it can evolve with you over time.

What’s not included in this offer?

This offer does not include content creation, caption writing, graphic design, posting, scheduling, or ongoing management.

Get out of your head and into a strategy that works for you.

YOU

MEDIA

TRU

YOU

MEDIA

TRU

MEDIA

TRU

YOU

TRU
YOU

Social media is meant to
support human connection,
not an algorithm.

Social media should be a
fun and natural extension
of your work.

what your
Strategy Includes

Each content pillar is intentionally aligned with the stages of the customer journey—awareness, consideration, decision, and loyalty—and **based on the current stage of your business**. This keeps your content focused on tangible outcomes that support your business.

Strategy
Timeline

single
session

multiple
sessions

Yes! You don’t need to be tech-savvy or “good at social” to benefit.
The strategy is built around your current stage of business, capacity, and goals.

No. This offer focuses on strategy, structure, and guidance.
If you’re looking for done-for-you social media management, that’s a separate service.

Most strategies are completed within 4 weeks.
The timeline depends on onboarding completion and scheduling for one kickoff call and one final walkthrough meeting.

Most strategies focus on what worked for someone else.
This one is built around how you think, how your audience responds, and what you can realistically maintain. It’s grounded in brand and customer psychology, not trends or rigid formulas so that it can evolve with you over time.