Brand Voice Guide
Your brand voice isn’t something you create. It’s something you uncover.
Your Brand Voice is the Foundation of Everything
Your brand voice is the common thread that runs through every fiber of your business. It’s in the stories you tell, the way you write and speak, and how your clients experience you from the first impression to the final interaction.
The Brand Voice Guide captures that thread and weaves it into a strategic foundation for your brand by blending brand and customer psychology, language patterns, and the heart behind your work into a voice that reflects how you naturally communicate and stands out wherever your business shows up.
Your brand is more human than you think.
It has a personality, values, and boundaries that keep it grounded. It has passions that fuel it, topics it loves to talk about, people it naturally connects with, and a purpose that drives it forward.
When you start seeing your brand this way, it stops feeling like only a logo or a list of offerings and starts feeling like a living expression of your work. You start to notice what energizes it, what drains it, and the kind of connection it wants to build with the people it serves.
Once you see your brand this clearly, you can start recognizing the same humanity in your audience — their desires, fears, motivations, and values. This is where the magic happens. You’re able to find shared meaning in your work and start expressing it in a way that feels natural to you and genuinely connects with the people who need what you offer most.
Understanding Your Brand
Your brand isn't a logo or tagline.
It's a of you.
living reflection
Defining Your Brand Voice
To make everything inside your guide easy to use, you’ll also receive a reference handbook. It explains what each section is, why it matters, and how to apply it across your business — from content creation to team onboarding. It includes prompts, templates, and next steps to help you keep your brand voice active and aligned. Whether you’re revisiting your messaging or training someone new, this handbook makes sure your voice stays consistent and your message stays true to you.
Reference Handbook
Your brand story is the soul of your business and the thread that ties everything together. It captures where you’ve been, the challenges you’ve faced, and the moment it all clicked. It also shines a light on your future vision, giving you a milestone to look back on as your brand evolves. This story becomes the emotional anchor for your marketing, your content, and your message, providing you with the context you need for inspiring people to care about your brand.
Brand Story
Your brand and your audience each have their own motivations, desires, and ways of seeing the world. Through brand and customer psychology, this section reveals the emotional patterns that connect the two. You’ll receive brand and customer profiles that outline each side’s core values, challenges, and aspirations, showing you what your audience needs and how your brand fulfills it. This helps you communicate with empathy, create offers that matter to both you and your audience, and build long-term trust that lasts beyond a single sale.
Brand + Customer Archetypes
The way your brand speaks is how people will experience it. In this section, your tone traits, language patterns, and brand vocabulary are clearly defined, giving you the tools to write and speak in a way that feels natural and consistent. Every detail, from phrasing to word choice, mirrors how your brand shows up in the real world. You’ll also get a custom brand glossary so you and anyone who speaks on your behalf can easily maintain your distinct voice across every touchpoint.
Brand Voice + Brand Language
Your values are the north star that guides how your brand exists in the world and expresses itself. You will receive four core brand values and learn how they’re expressed at your company, with your clients, and within your community. Whether you’re deciding which clients to take on, how to grow your team, or which opportunities are truly right for you, these values act as your compass for both communication and decision-making.
Brand Values + Values in Action
Your brand foundations outline the heart of your business — what you do, why you do it, and how you want to be remembered. It contains your positioning statement, mission statement, brand promise, and brand anthem. These sections clearly define what your brand stands for and provide you with external assets you can use for bios, partnerships, collaborations, and beyond. Together, they provide a grounded sense of direction for every message you share, decision you make, and offer you create.
Core Brand Foundations
What’s Inside
Your Brand Voice Guide
How You’ll Use
Your Brand Voice Guide
This guide is made to WORK! Here’s how it'll benefit your business.
Social Media + Content
Email Marketing
Public Speaking + Media
Scaling Your Business
Team + AI Training
Website + Ads
You’ll have the words, tone, and confidence to write posts that sound like you, without overthinking every caption. With things like your brand story, values, positioning statement, go-to phrases, and language mapped out, creating content feels natural once again.
Writing emails starts to feel personal, and your audience will feel like they’re catching up with someone who truly gets them. By aligning your values with what your audience cares about, your updates and offers read like conversations with a friend, not salesy campaigns.
When opportunities like podcasts, interviews, or speaking engagements come your way, you won’t scramble to figure out what to say. You’ll already have your key talking points, brand story, values, and bio ready to go. You'll feel confident saying yes because everything is already in alignment with your bigger vision.
As you grow, your brand voice guide becomes your most valuable resource by helping you choose partnerships, offers, and opportunities that are aligned with your brand’s values. It keeps you grounded so you can grow without diluting what makes you different.
As you grow, your Brand Voice Guide becomes the go-to document for anyone helping you — copywriters, social media managers, even AI tools. It saves you from constantly repeating yourself in revision requests and keeps your messaging tight across every channel.
Every headline, button, and product description becomes a reflection of your brand. Whether you’re launching something new or refreshing your site, your voice stays consistent and recognizable across every touchpoint.
The Smartest Investment
You'll Make in Your Brand
Comprehensive brand strategy packages that include voice, visuals, and websites often start between $3,000-$5,000. For many businesses, that's more than necessary. Especially if what you truly need is a foundational understanding of your brand.
Rather than investing in a full rebrand you might not need, you're focusing on the most strategic piece. The foundations every strong brand builds from. This guide evolves with you — supporting new offers, visuals, and growth — continuing to pay off every time you post, pitch, or plan.
The Brand Voice Guide gives you the essential foundation. Your messaging, values, and psychology, without the extras you're not ready for. It's a practical, lasting framework you'll use across every part of your business.
Your Investment:
$1,100
$3,000
My Promise To You
Your Brand Voice Guide is built from your own words. Everything in it comes from your story, your values, and your vision. I just help connect the dots and organize it into something usable.
Because it’s custom‑crafted, I know you’ll have a comprehensive understanding of your unique brand and how to speak to your audience, but if there’s ever any doubt, just reach out, and I’ll support you anyway I can.
I promise to reveal your brand’s true voice and teach you how to reach your one true dream client with it.